According to a study conducted by psychologist Sam Gosling of the University of Texas at Austin, Facebook users' profiles' "actually capture a person's true personality, instead of an idealized virtual identity." The findings also suggest that social networking profiles covey such accurate images of their users because those users "aren't trying to look good or because they are trying and failing to pull it off."
Gosling collected 236 Facebook profiles of U.S. and German college-age adults for the study. He used questionnaires to assess the profile owners' actual personality characteristics, as well as their ideal-personality traits. A second group of people, strangers to the first group, rated the first groups's Facebook profiles. These ratings were then compared to the profile owners' actual personality and their ideal-personality.
The study found personality impressions based on Facebook profiles were accurate and were not affected by profile owners' self-idealization. The study is set to be published in Psychological Science.



